About Customer Traac

Since we opened our doors more than 25 years ago, we have helped hundreds of dealerships across the country improve performance and profitability. Using industry-leading telecommunications technology, Customer Traac excels in providing complete coverage of your inbound phone traffic. Professional, friendly agents offer the highest level of customer service for your guests, while scheduling appointments to maximize your shop loading and efficiency of operations. Customer Traac also offers an array of outbound call campaign services to enhance your customer contact opportunities.

Meet the Customer Traac Team

Michael Stern – President
Michael has been involved in the customer service industry since 1985 and has been the owner of Customer Traac since 2010. Following the acquisition, Michael’s primary focus has been to invest in technology and upgrade systems to allow for improved services and growth. Under Michael’s leadership, Customer Traac has become an industry leader in call quality, reporting and customer service.

Jim Bloedel – Vice President, Sales and Operations
For the last ten years, Jim has provided our customers with sound business solutions. With 35 years of experience in auto dealer fixed operations, Jim’s knowledge and understanding enables Customer Traac to deliver meaningful results in efficiency of operations and increased revenue. Jim’s industry experience will help you get the most from the array of services Customer Traac can provide.

Michelle Leis – Business Development Manager
Michelle has been in Business to Business sales for over 20 years. She graduated from UW Stout with a Business Administration degree. With her proven track record, she is a welcome addition to the Customer Traac sales team. As our Business Development Manager, she will show you how you can increase your service revenue while saving you both time and money.

Andrea Oelschlager – Account Manager/Sales Assistant
Andrea has been with Customer Traac since 2000. As an account manager and sales assistant, she is skilled at matching our customers with services that will enhance their businesses. She is a vital part of our customer service and sales teams.

Dodie Armstrong – Director of Operations
Dodie and her team work to ensure we are delivering excellent customer service experiences for our clients and their customers. Dodie oversees all call center operations including Inbound Sales & Service phone programs, Outbound Sales & Service phone programs, and Specialty Call Campaigns. Dodie has over 20 years of leadership experience with multi-service providers and fortune 500 companies. Before joining Customer Traac in 2016, Dodie served as Managing BDC Director and Customer Experience Director for a large automotive group, where she designed and built a top talent BDC and operations department. Dodie has also held a variety of senior leadership roles in Sales, Quality Assurance and Call Center Operations.

Ashley Herbeck – Quality Assurance Manager
Ashley manages a team of quality assurance analysts to monitor and evaluate inbound and outbound phone interactions, using a detailed set of pre-defined quality standards. She works with internal call center management teams to define quality metrics, calibrate, provide feedback to improve performance and reports on current trends. Ashley has a strong work ethic and pays close attention to detail. She has 13 years of experience in customer service. Her work helps to provide valuable feedback and data to ensure that your customers receive the best possible call experience.

Jared Chmelik – Contact Center Manager
Jared began his career at Customer Traac in 2013 as a customer service representative. After moving through positions as Trainer and Supervisor, he is currently working as the Contact Center Manager at the Eau Claire location. Jared brings over a decade of customer service experience and several years of management experience to the table. He manages the day-to-day operations of Eau Claire, holding his team to a high standard to ensure customer and client satisfaction. Jared also assists in script development, agent training, and quality assurance.

Kurt Carlson – Contact Center Manager
Since joining Customer Traac in 2013, Kurt Carlson has experienced every facet of operations, from inbound agent to his current position as Contact Center Manager at the Roseville location. As an agent, Kurt always strived to provide top-notch customer service, which he coupled with attention to detail and his technical skill set to take first place in a call conversion contest. After climbing the ranks and being promoted from within, Kurt looks to bring new ideas to a classic Customer Traac recipe – unparalleled quality and superior customer service.

Customer Traac employs a talented group of nearly one hundred full-and part-time agents. Our agents, trained with industry-leading telecommunications technology, greet your customers with friendly professionalism, ensure that your service department is scheduled efficiently, and that your service advisors are provided all the information they need when your customer arrives in your service drive.

Lynn Engebretsen – Account Manager
Lynn has been a part of the Customer Traac team since 2002. Her background includes telemarketing, call center management and implementation of Customer Satisfaction Index and Sales calls. As part of our account management and Help Desk team, she plays a key role in communicating and providing our clients with all of their scheduling, call center, and customer service support needs. She takes pride in her ability to provide her clients with prompt responses, resolutions and exceptional customer service.

Natasha Smith – Account Manager
Natasha has been with Customer Traac since 2004 and comes to us with a strong background in customer service management. As an account manager, Natasha responds to all of our clients’ needs, including set-up of inbound call coverage, set-up and implementation of outbound campaigns, and being at the ready to support customers any time a question arises.

Andrea Oelschlager – Account Manager/Sales Assistant
Andrea has been with Customer Traac since 2000. As an account manager and sales assistant, she is skilled at matching our customers with services that will enhance their businesses. She is a vital part of our customer service and sales teams.


3030 Harbor Lane Suite 215
Plymouth, MN 55447

2266 Eastridge Center
Eau Claire, WI 54701

1935 County Road B2, Suite 340
Roseville, MN 55113