Communication is key in almost any relationship, and that includes the relationship between your employees and yourself. For a team to work efficiently and effectively as a cohesive unit, there needs to be clear, well-defined communication.
We have some tips on how to prioritize communication strategy to improve your team’s efficiency.
Talk Big Picture
In order for your employees to fully grasp their impact, and to appreciate your business strategy, they need to know about the big picture. Sharing industry trends, insights, and news with your team can increase their engagement and help them become fully immersed in the work they do. Doing this will also help them understand their impact on the company and industry as a whole.
Sharing consumer insights and behavior in industries can help drive teams to want to work effectively within the business and in the community. Showing how your business is working as part of the bigger picture can be a great motivator.
Invest in Your Employees
Your employees are the heart and soul of your business. They run the cogs of the machine, and they need to be treated as an integral part of the business. This means investing in them both financially, and emotionally. Allocating resources into your business strategy to cater to your employees’ well-being is key.
Make sure to recognize and acknowledge your employees for a job well done. An analysis done by Gallup.com found that an employee who did not receive regular or adequate acknowledgment could be twice as likely to quit in the next 12 months. Communicate with them what incentives they have, how important they are in the business, and share their wins amongst the group. This will boost morale and encourage them to work even harder as a team.
State Your Purpose, Clearly, and Frequently
A good business has a clear vision, mission statement, and every single member of the business knows their purpose—both granularly and in the big picture. The company’s purpose should be simple and laid out in a way that relates to every single person involved in the end goal.
Make your purpose centralized around communication, employee well-being, and keep communicating it in a way that links your strategy to their day-to-day jobs. Your purpose should be a driving force to motivate your employees in their roles.
Prioritize Messages with Everyone
Being open and communicative with your team is very important to ensure a cohesive team experience. Creating a wedge between executive levels, senior levels, and employees can divide a team. There should be an openness to a communication strategy that brings teams together, not separates them. Share business wins, fails, and important updates. It should be a priority to share uplifting messages about accomplishments that encourage your employees. This gives your employees a sense of achievement, and that their work matters.
Encourage Continuing Education
Share messages that encourage education to your employees. Offer them resources for continuing education and growth. An employee who feels encouraged to learn and grow will more likely want to actively improve upon their career because they feel supported. Allowing your employees to feel involved in business strategy decisions and processes, will only add to the success of it.
It must be accepted that employees want to learn and grow by contributing their part to the business, whether they stay there in the future or not. Communicate these learning opportunities to them, so that they can enhance their careers, not only for themselves but for the overall business.
As daunting as it may seem to have to meet regularly with all staff, especially in a big company, it’s important to set goals to communicate effectively with all staff across the organization. Investing time to speak with employees in executive positions, as well as those on the frontline can be incredibly effective in boosting morale, and enforcing inclusivity.
Many companies have weekly and monthly meetings with their teams or departments to maintain a constantly flowing communication funnel. On top of that, bringing together the entire company in a quarterly meeting can solidify communication strategies, and get key messages across to all aspects of the business.
Switch up Meeting Formats
Meetings, meetings, meetings. We all sit through them, and we know that if they aren’t run efficiently, they can really waste a lot of valuable time. On top of that, they should be engaging, worthwhile, and cover topics everyone wants to know about. By using the same old format, time and time again, it can get old and people can become disengaged.
Switching up how meetings are formatted quarterly can help keep staff engaged and interested. Powerpoints over and over again can also lead to longer, less efficient meetings. Use creative methods to get people involved. Some businesses have a no phone or laptop rule during meetings and encourage employees to simply bring a pen and notebook. This creates an environment where everyone must communicate effectively to have their issues heard, and everyone can take part in resolving problems. This format can also easily pinpoint areas of meetings that are deemed repetitive or unnecessary and can be improved for better communication amongst the group.
Communicate on a Personal Level
When executive-level managers can connect with employees on a more personal level, it can create more cohesiveness in the company and build a positive team atmosphere. By being real, vulnerable, and honest with your employees can give a sense of personability that is a crucial component to relating to customers. If your communication strategy does not include being friends with your coworkers, then it is going to be hard to relate to customers in the same way.
Maintaining good communication strategies, and upholding an ever-changing work environment can change the entire outlook for your business. You can’t expect to build good, everlasting relationships with customers if you aren’t doing the same within your business. Following these structures and listening to employees in all aspects of the business, will allow your team to be as efficient as possible, and work with purpose.
Customer Traac helps to facilitate these avenues of communication within teams with their business development center. By following best practices with customers, they can also maintain great communication amongst their team and that is shown through.