What Is A Missed Lead Actually Costing You?
Most dealerships follow up on internet leads for 7 to 14 days. The average buyer is in the market for 30 to 90 days.
That gap, between when your team stops reaching out and when a customer actually purchases, is where revenue disappears. Estimate what under-contacted leads are costing your store, and what a structured BDC approach could recover.
How To UseHow to use this calculator
Enter your store's current numbers in the inputs section below. If you don't have exact figures, use the defaults. They reflect industry benchmarks for dealerships of similar size and volume. The output section will show you an estimate of:
- How many leads are likely being missed or under-contacted each month
- How many appointments, shows, and sales could realistically be recovered
- The gross revenue impact of those recovered sales
- The net gain and ROI relative to a Customer Traac BDC investment
- How many sales it takes just to break even
Adjust to match your store.
Recovered
Gain
Break Even
What if better follow-up recovered 9 more sales per month?
For a dealership with 600 monthly internet leads, even modest improvement in response time and follow-up consistency could mean $19,800 in recovered monthly gross, and a net gain of $13,300 after the Customer Traac investment.
How these numbers are calculated.
These estimates are based on industry-standard conversion benchmarks and the sample inputs provided. Actual results will vary based on your store's processes, market conditions, lead source mix, and team performance. This calculator is intended as a directional planning tool, not a performance guarantee.
Customer Traac designs SLAs and engagement strategies specific to each dealership. For a customized analysis based on your actual CRM and lead data, book a discovery call with our team.
Ready To See What Your Store Could Recover?
Let's build the same projection using your real numbers, your real lead sources, and your real conversion data.